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class=\"wp-block-table\"><table><tbody><tr><td>\u8ca9\u58f2\u529b<\/td><td>\u63a5\u5ba2\u529b\u3084\u5e83\u544a\u306e\u7a2e\u985e\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306a\u3069\u304b\u3089\u8ca9\u58f2\u529b\u3092\u5206\u6790\u3059\u308b\u3002\u8ca9\u58f2\u529b\u306f\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u9805\u76ee\u306a\u306e\u3067\u3001\u7af6\u5408\u8abf\u67fb\u306e\u4e2d\u3067\u3082\u91cd\u8981\u5ea6\u304c\u9ad8\u3044\u3002<\/td><\/tr><tr><td>\u751f\u7523\u4f53\u5236<\/td><td>\u751f\u7523\u4f53\u5236\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u3084\u53d7\u6ce8\u306e\u7279\u5fb4\u306a\u3069\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u3088\u3044\u70b9\u306f\u81ea\u793e\u306b\u63a1\u308a\u5165\u308c\u308b\u3053\u3068\u3082\u53ef\u80fd\u3002\u305f\u3060\u3057\u3001\u5916\u90e8\u304b\u3089\u5206\u6790\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u306e\u3067\u3001\u5206\u6790\u9805\u76ee\u306f\u300c\u5efa\u7bc9\u8cbb\u7528\u300d\u3084\u300c\u96fb\u6c17\u30fb\u30ac\u30b9\u306a\u3069\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u300d\u306a\u3069\u3042\u308b\u7a0b\u5ea6\u306b\u7d5e\u308a\u3001\u3042\u3068\u306f\u4eee\u8aac\u3068\u3057\u3066\u6349\u3048\u308b\u3002<\/td><\/tr><tr><td>\u7d44\u7e54\u4f53\u5236<\/td><td>\u7d44\u7e54\u4f53\u5236\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u4e8b\u696d\u6226\u7565\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u4f01\u753b\u90e8\u306e\u4eba\u6750\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u308f\u304b\u308c\u3070\u3001\u65b0\u5546\u54c1\u958b\u767a\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3067\u304d\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5546\u54c1\u4ee5\u5916\u306e\u90e8\u5206\u3092\u8abf\u67fb\u3059\u308b\u306b\u306f\u4e00\u5b9a\u306e\u8abf\u67fb\u529b\u304c\u5fc5\u8981\u306b\u306a\u308a\u3001\u81ea\u793e\u3067\u884c\u3046\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u8abf\u67fb\u4f1a\u793e\u3084\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u8abf\u67fb\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u306e\u3067\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u2464\u81ea\u793e\u5206\u6790\u3092\u3059\u308b<\/h3>\n\n\n\n<p>\u7af6\u5408\u5206\u6790\u306f\u3001\u305f\u3060\u7af6\u5408\u4f01\u696d\u3092\u5206\u6790\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7af6\u5408\u76f8\u624b\u3092\u77e5\u3063\u305f\u3046\u3048\u3067\u3001\u5ba2\u89b3\u7684\u306b\u81ea\u793e\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u6539\u3081\u3066\u7af6\u5408\u4f01\u696d\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3053\u3068\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u30013C\u5206\u6790\u3084SWOT\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u5f8c\u8ff0\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u2465\u81ea\u793e\u3068\u7af6\u5408\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b<\/h3>\n\n\n\n<p>\u81ea\u793e\u3068\u7af6\u5408\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u300c\u7e26\u8ef8\u300d\u00d7\u300c\u6a2a\u8ef8\u300d\u306e\u30b7\u30f3\u30d7\u30eb\u306a2\u6b21\u5143\u56f3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8ef8\u306e\u53d6\u308a\u65b9\u306f\u5206\u6790\u5185\u5bb9\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u300cKBF\uff08\u91cd\u8981\u8cfc\u8cb7\u8981\u56e0\uff09\u300d\u306b\u57fa\u3065\u3044\u3066\u6c7a\u3081\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u3053\u3053\u3067\u306fKBF\u3092\u57fa\u306b\u3057\u305f\u3001\u4ee3\u8868\u7684\u306a\u8ef8\u306e\u6c7a\u3081\u65b9\u30924\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4fa1\u683c\u30fb\u54c1\u8cea\u306b\u3088\u308b\u8ef8<\/li>\n\n\n\n<li>\u5546\u54c1\u306e\u6a5f\u80fd\u3084\u7279\u6027\u306b\u3088\u308b\u8ef8\uff08\u7aef\u672b\u306e\u51e6\u7406\u901f\u5ea6\u3084\u7a3c\u50cd\u6642\u9593\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u9867\u5ba2\u3078\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306b\u3088\u308b\u8ef8\uff08\u30db\u30c6\u30eb\u306e\u7acb\u5730\u3084\u9867\u5ba2\u4f53\u9a13\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u5546\u54c1\u306e\u7528\u9014\u306b\u3088\u308b\u8ef8\uff08\u81ea\u52d5\u8eca\u5411\u3051\u3084\u534a\u5c0e\u4f53\u5411\u3051\u306e\u90e8\u54c1\u306a\u3069\uff09<\/li>\n<\/ol>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4f01\u696d\u3068\u5dee\u5225\u5316\u3057\u3001\u512a\u4f4d\u6027\u3092\u767a\u63ee\u3067\u304d\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u2466\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u6d3b\u304b\u3057\u305f\u6226\u7565\u3092\u7b56\u5b9a\u30fb\u5b9f\u884c\u3059\u308b<\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u624b\u9806\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u7af6\u5408\u512a\u4f4d\u6027\u3092\u767a\u63ee\u3067\u304d\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u57fa\u306b\u3057\u3066\u3001\u6226\u7565\u3092\u7b56\u5b9a\u30fb\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b56\u5b9a\u3059\u308b\u6226\u7565\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u53c2\u8003\u306b\u6c7a\u3081\u308b\u3068\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002\u4e00\u4f8b\u3068\u3057\u3066\u3001\u7af6\u5408\u512a\u4f4d\u6027\u3092\u610f\u8b58\u3057\u305f\u6226\u7565\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4fa1\u683c\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3060\u304b\u3089\u3053\u305d\u3001\u3042\u3048\u3066\u54c1\u8cea\u3084\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u529b\u3092\u5165\u308c\u3066\u5dee\u5225\u5316\u3092\u56f3\u308b<\/li>\n\n\n\n<li>\u4eca\u306e\u5e02\u5834\u3067\u306f\u6c72\u307f\u53d6\u308c\u3066\u3044\u306a\u3044\u5546\u54c1\u306e\u4f7f\u7528\u7528\u9014\u306b\u7740\u76ee\u3057\u3001\u65b0\u5546\u54c1\u3092\u958b\u767a\u3059\u308b<\/li>\n\n\n\n<li>\u7af6\u5408\u306e\u5c11\u306a\u3044\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u72d9\u3046<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u4e8b\u696d\u8a08\u753b\u306b\u53cd\u6620\u3057\u305f\u308a\u3001\u65b0\u5546\u54c1\u306e\u958b\u767a\u3001\u65e2\u5b58\u5546\u54c1\u306e\u6539\u5584\u306a\u3069\u306b\u6d3b\u7528\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7af6\u5408\u5206\u6790\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<p>\u7af6\u5408\u5206\u6790\u3067\u306f\u3001\u7121\u6570\u306e\u5206\u6790\u5bfe\u8c61\u3092\u3042\u308b\u7a0b\u5ea6\u7d5e\u308b\u305f\u3081\u306b\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u7af6\u5408\u5206\u6790\u3067\u3088\u304f\u7528\u3044\u3089\u308c\u308b5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u2460SWOT\u5206\u6790<\/h3>\n\n\n\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u300c\u5f37\u307f\u300d\u300c\u5f31\u307f\u300d\u300c\u6a5f\u4f1a\u300d\u300c\u8105\u5a01\u300d\u306e4\u3064\u306e\u9805\u76ee\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3092\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306e2\u3064\u306b\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306e\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u4e8b\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strength\uff08\u5f37\u307f\uff09\u2192\u5185\u90e8\u74b0\u5883 \u00d7 \u30d7\u30e9\u30b9\u8981\u56e0<\/li>\n\n\n\n<li>Weakness\uff08\u5f31\u307f\uff09\u2192\u5185\u90e8\u74b0\u5883 \u00d7 \u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/li>\n\n\n\n<li>Opportunity\uff08\u6a5f\u4f1a\uff09\u2192\u5916\u90e8\u74b0\u5883 \u00d7 \u30d7\u30e9\u30b9\u8981\u56e0<\/li>\n\n\n\n<li>Threat\uff08\u8105\u5a01\uff09\u2192\u5916\u90e8\u74b0\u5883 \u00d7 \u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/li>\n<\/ul>\n\n\n\n<p>\u5185\u90e8\u74b0\u5883\u3068\u306f\u3001\u793e\u5185\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u9818\u57df\u3067\u3001\u4e3b\u306b\u7d4c\u55b6\u8cc7\u6e90\u3092\u6307\u3057\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u5916\u90e8\u74b0\u5883\u3068\u306f\u793e\u5185\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u9818\u57df\u3067\u3001\u5e02\u5834\u3084\u7af6\u5408\u4f1a\u793e\u306e\u52d5\u5411\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u7af6\u5408\u5206\u6790\u306e\u5185\u5bb9\u3092SWOT\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u5185\u90e8\u74b0\u5883\u306f\u300c\u7af6\u5408\u4f1a\u793e\u3068\u6bd4\u8f03\u3057\u3066\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u5f37\u307f\u30fb\u5f31\u307f\u300d\u3001\u5916\u90e8\u74b0\u5883\u306f\u300c\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u300d\u3092\u57fa\u306b\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u300c\u30af\u30ed\u30b9SWOT\u5206\u6790\u300d\u3067\u3001\u3088\u308a\u7cbe\u5bc6\u306b\u81ea\u793e\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f37\u307f \u00d7 \u6a5f\u4f1a\uff08\u7a4d\u6975\u7684\u653b\u52e2\uff09\u2192\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u63a2\u308b<\/li>\n\n\n\n<li>\u5f37\u307f \u00d7 \u8105\u5a01\uff08\u5dee\u5225\u5316\uff09\u2192\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u8105\u5a01\u3092\u56de\u907f\u3059\u308b<\/li>\n\n\n\n<li>\u5f31\u307f \u00d7 \u6a5f\u4f1a\uff08\u6bb5\u968e\u7684\u65bd\u7b56\uff09\u2192\u6a5f\u4f1a\u3092\u9003\u304c\u3055\u306a\u3044\u305f\u3081\u306b\u3001\u73fe\u72b6\u7dad\u6301\u3092\u56f3\u308a\u3064\u3064\u3001\u81ea\u793e\u306e\u5f31\u307f\u3092\u514b\u670d\u3059\u308b<\/li>\n\n\n\n<li>\u5f31\u307f \u00d7 \u8105\u5a01\uff08\u5c02\u5b88\u9632\u885b\u307e\u305f\u306f\u64a4\u9000\uff09\u2192\u81ea\u793e\u306e\u5f31\u307f\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3001\u73fe\u72b6\u7dad\u6301\u3082\u3057\u304f\u306f\u64a4\u9000\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u24613C\u5206\u6790<\/h3>\n\n\n\n<p>3C\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u74b0\u5883\u5206\u6790\u306e\u624b\u6cd5\u3067\u3059\u3002\u6226\u7565\u306e\u5927\u307e\u304b\u306a\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u30023C\u5206\u6790\u3067\u306f\u3001\u6b21\u306e3\u3064\u306eC\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer\uff08\u9867\u5ba2\u30fb\u5e02\u5834\uff09<\/li>\n\n\n\n<li>Competitor\uff08\u7af6\u5408\uff09<\/li>\n\n\n\n<li>Company\uff08\u81ea\u793e\uff09<\/li>\n<\/ul>\n\n\n\n<p>3C\u5206\u6790\u306f\u5916\u90e8\u74b0\u5883\u3084\u3001\u4e8b\u696d\u6210\u529f\u306b\u5fc5\u8981\u306a\u8981\u7d20\u300cKSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u300d\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u306b\u9577\u3051\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u3092\u6b63\u78ba\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u306b\u5bfe\u3057\u3066\u512a\u4f4d\u6027\u3092\u767a\u63ee\u3067\u304d\u308b\u6210\u529f\u8981\u56e0\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>>>\u95a2\u9023\u8a18\u4e8b\uff5c<a href=\"https:\/\/www.mrs.co.jp\/digmar\/2023\/03\/16\/5008\/\">3C\u5206\u6790\u3068\u306f\uff1f\u5fc5\u8981\u6027\u3084\u624b\u9806\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u5177\u4f53\u4f8b\u306a\u3069\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u24624P\u5206\u6790<\/h3>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5546\u54c1\u306e\u65bd\u7b56\u3092\u6c7a\u3081\u308b\u969b\u306b\u7528\u3044\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30023C\u5206\u6790\u304c\u6226\u7565\u306e\u5927\u307e\u304b\u306a\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b\u306e\u306b\u5bfe\u3057\u30014P\u5206\u6790\u306f\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u4ee5\u4e0b4\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product\uff08\u88fd\u54c1\uff09<\/li>\n\n\n\n<li>Price\uff08\u4fa1\u683c\uff09<\/li>\n\n\n\n<li>Place\uff08\u6d41\u901a\uff09<\/li>\n\n\n\n<li>Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09<\/li>\n<\/ul>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001\u7af6\u5408\u512a\u4f4d\u6027\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u3001\u81ea\u793e\u304c\u6301\u3064\u72ec\u81ea\u306e\u5f37\u307f\u3067\u3042\u308b\u300cUSP\uff08Unique Selling Proposition\uff09\u300d\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u8996\u70b9\u3067\u81ea\u793e\u88fd\u54c1\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u300c\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u5f37\u307f\u3092\u6301\u3064\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u24634C\u5206\u6790<\/h3>\n\n\n\n<p>4C\u5206\u6790\u3068\u306f\u30014P\u5206\u6790\u3068\u540c\u3058\u304f\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5546\u54c1\u306e\u65bd\u7b56\u3092\u6c7a\u3081\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30024P\u5206\u6790\u306f\u4f01\u696d\u8996\u70b9\u306a\u306e\u306b\u5bfe\u3057\u30014C\u5206\u6790\u306f\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u30024C\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b4\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/li>\n\n\n\n<li>Cost\uff08\u30b3\u30b9\u30c8\uff09<\/li>\n\n\n\n<li>Convenience\uff08\u5229\u4fbf\u6027\uff09<\/li>\n\n\n\n<li>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ul>\n\n\n\n<p>4C\u5206\u6790\u306f\u5358\u4f53\u3067\u7528\u3044\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u306f\u306a\u304f\u30014P\u5206\u6790\u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u521d\u3081\u3066\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u4f01\u696d\u30fb\u9867\u5ba2\u306e\u4e21\u8996\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5546\u54c1\u8a2d\u8a08\u3092\u5206\u6790\u3057\u3001\u7af6\u5408\u76f8\u624b\u3088\u308a\u3082\u512a\u4f4d\u6027\u3092\u767a\u63ee\u3059\u308b\u65bd\u7b56\u3092\u6c7a\u3081\u3001\u5b9f\u884c\u3059\u308b\u306e\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">\u2464PEST\u5206\u6790<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u3068\u306f\u3001\u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30df\u30af\u30ed\u74b0\u5883\u3068\u306f\u7570\u306a\u308a\u3001\u30de\u30af\u30ed\u74b0\u5883\u306f\u81ea\u793e\u306e\u529b\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8aad\u307f\u89e3\u304d\u307e\u3059\u3002\u4ee5\u4e0b4\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Politics\uff08\u653f\u6cbb\uff09<\/li>\n\n\n\n<li>Economy\uff08\u7d4c\u6e08\uff09<\/li>\n\n\n\n<li>Society\uff08\u793e\u4f1a\uff09<\/li>\n\n\n\n<li>Technology\uff08\u6280\u8853\uff09<\/li>\n<\/ul>\n\n\n\n<p>PEST\u5206\u6790\u3067\u4e16\u306e\u4e2d\u306e\u52d5\u5411\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5e02\u5834\u306e\u5c06\u6765\u6027\u3084\u5909\u5316\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>3C\u5206\u6790\u306e\u524d\u306bPEST\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u7af6\u5408\u3084\u9867\u5ba2\u3068\u3044\u3063\u305f\u30df\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u30023C\u5206\u6790\u306f\u30df\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u9577\u3051\u3066\u3044\u307e\u3059\u304c\u3001\u8996\u91ce\u304c\u72ed\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u306e\u3067\u3001\u5916\u90e8\u8981\u56e0\u306b\u3088\u308b\u60f3\u5b9a\u5916\u306e\u5f71\u97ff\u3092\u628a\u63e1\u3057\u304d\u308c\u307e\u305b\u3093\u3002PEST\u5206\u6790\u30013C\u5206\u6790\u3068\u3044\u3046\u9806\u3067\u30de\u30af\u30ed\u74b0\u5883\u304b\u3089\u30df\u30af\u30ed\u74b0\u5883\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u3088\u308a\u9ad8\u3044\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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