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is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-vk-blocks-heading\"><div class=\"vk_heading vk_heading-style-default\"><h3 class=\"vk_heading_title vk_heading_title-style-default\"><span>\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff08\u96c6\u56e3\u9762\u63a5\u6cd5\uff09<\/span><\/h3><\/div><\/div>\n\n\n\n<p>\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u306f\u30014\uff5e10\u4eba\u7a0b\u5ea6\u306e\u8abf\u67fb\u5bfe\u8c61\u8005\u3092\u4e00\u5802\u306b\u96c6\u3081\u3001\u8abf\u67fb\u5c02\u9580\u30b9\u30bf\u30c3\u30d5(\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc)\u306e\u53f8\u4f1a\u9032\u884c\u306e\u3082\u3068\u3001\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u610f\u898b\u30fb\u611f\u60f3\u3092\u6c42\u3081\u308b\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002FGI(Focus Group Interview)\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u3053\u306e\u624b\u6cd5\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b9\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5ea7\u8ac7\u4f1a\u306e\u5f62\u5f0f\u3067\u8abf\u67fb\u5bfe\u8c61\u8005\u540c\u58eb\u304c\u767a\u8a00\u3057\u5408\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u751f\u307e\u308c\u305f\u308a\u3001\u672c\u4eba\u304c\u610f\u8b58\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u601d\u3044\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8abf\u67fb\u5c02\u9580\u30b9\u30bf\u30c3\u30d5\u304c\u305d\u306e\u5834\u3067\u306e\u5171\u611f\u5ea6\u3092\u89b3\u5bdf\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>>>\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3064\u3044\u3066\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f<a href=\"https:\/\/www.mrs.co.jp\/digmar\/2021\/09\/09\/2346\/\">\u3053\u3061\u3089<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading is-style-vk-heading-default\" style=\"font-size:30px\">\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\uff08\u884c\u52d5\u89b3\u5bdf\u8abf\u67fb\uff09<\/h3>\n\n\n\n<p>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\uff08\u884c\u52d5\u89b3\u5bdf\u8abf\u67fb\uff09\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306e\u69d8\u5b50\u3092\u3001\u8abf\u67fb\u30b9\u30bf\u30c3\u30d5\u304c\u8a73\u7d30\u306b\u89b3\u5bdf\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u73fe\u5834\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u89b3\u5bdf\u3092\u884c\u3046\u624b\u6cd5\u306e\u4ed6\u3001\u8fd1\u5e74\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3092\u6d3b\u7528\u3057\u305f\u30e2\u30d0\u30a4\u30eb\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u3082\u4e00\u822c\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u884c\u52d5\u89b3\u5bdf\u8abf\u67fb\u306b\u4f3c\u305f\u8abf\u67fb\u624b\u6cd5\u306b\u306f\u3001\u8abf\u67fb\u30b9\u30bf\u30c3\u30d5\u304c\u8abf\u67fb\u5bfe\u8c61\u8005\u306e\u81ea\u5b85\u3092\u8a2a\u554f\u3057\u3001\u751f\u6d3b\u306e\u5b9f\u614b\u3084\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u69d8\u5b50\u3092\u89b3\u5bdf\u3059\u308b\u300c\u8a2a\u554f\u89b3\u5bdf\u8abf\u67fb\uff08\u30db\u30fc\u30e0\u30d3\u30b8\u30c3\u30c8\uff09\u300d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff1e\uff1e\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u306b\u3064\u3044\u3066\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f<a href=\"https:\/\/www.mrs.co.jp\/digmar\/2021\/02\/10\/268\/\">\u3053\u3061\u3089<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-vk-heading-default\" style=\"font-size:30px\">MROC\uff08\u30a8\u30e0\u30ed\u30c3\u30af\uff09<\/h3>\n\n\n\n<p>MROC\uff08\u30a8\u30e0\u30ed\u30c3\u30af\uff0fMarketing Research Online Communities\uff09\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u8a2d\u3051\u305f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u767b\u9332\u8005\u306b\u30c6\u30fc\u30de\u306b\u6cbf\u3063\u305f\u56de\u7b54\u3084\u610f\u898b\u4ea4\u63db\u3092\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u7d50\u679c\u3092\u96c6\u8a08\u30fb\u5206\u6790\u3059\u308b\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002SNS\u306b\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u767b\u9332\u8005\u306e\u307f\u304c\u767a\u8a00\u30fb\u95b2\u89a7\u3067\u304d\u308b\u30af\u30ed\u30fc\u30ba\u30c9\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u3042\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u751f\u6d3b\u8005\u306e\u7d20\u6734\u306a\u30cb\u30fc\u30ba\u30fb\u60a9\u307f\u3084\u88fd\u54c1\u3078\u306e\u7387\u76f4\u306a\u7591\u554f\u30fb\u611f\u60f3\u3068\u3044\u3063\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3057\u3084\u3059\u3044\u3053\u3068\u3082MROC\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u306f\u3001\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3001\u30ab\u30e1\u30e9\u3068\u30de\u30a4\u30af\u306e\u4ed8\u3044\u305f\u30d1\u30bd\u30b3\u30f3\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u306eICT\u7aef\u672b\u3092\u4f7f\u3063\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u3046\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002\u4e3b\u306b\u3001Zoom\u3084Google Meet\u3001Teams\u306a\u3069\u3001\u30d3\u30c7\u30aa\u901a\u8a71\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u9060\u9694\u5730\u306e\u8abf\u67fb\u5bfe\u8c61\u8005\u3082\u30ea\u30af\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3042\u308b\u4ed6\u3001\u4f1a\u5834\u78ba\u4fdd\u3084\u79fb\u52d5\u306e\u5fc5\u8981\u304c\u306a\u3044\u306e\u3067\u8abf\u67fb\u5074\u30fb\u8abf\u67fb\u5bfe\u8c61\u8005\u5074\u306e\u53cc\u65b9\u306b\u8ca0\u62c5\u304c\u5c11\u306a\u3044\u624b\u6cd5\u3067\u3042\u308a\u3001\u30b3\u30ed\u30ca\u798d\u306b\u304a\u3044\u3066\u3082\u5b89\u5168\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff1e\uff1e\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3064\u3044\u3066\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f<a href=\"https:\/\/www.mrs.co.jp\/digmar\/2021\/02\/10\/276\/\">\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-vk-heading-default\">\u5b9a\u6027\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u624b\u9806<\/h2>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u624b\u9806\u3068\u3057\u3066\u3001\u300c\u8abf\u67fb\u5185\u5bb9\u306e\u6574\u7406\u300d\u3001\u300c\u5bfe\u8c61\u8005\u306e\u30ea\u30af\u30eb\u30fc\u30c8\u300d\u3001\u300c\u5b9f\u65bd\u3068\u96c6\u8a08\u5206\u6790\u300d\u3092\u3001\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8abf\u67fb\u5185\u5bb9\u3092\u6574\u7406\u3059\u308b<\/h3>\n\n\n\n<p>\u3042\u3089\u304b\u3058\u3081\u3001\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u88fd\u54c1\u306e\u53d7\u5bb9\u6027\u3092\u8abf\u3079\u305f\u3044\u300d\u3001\u300c\u4ed6\u793e\u30d6\u30e9\u30f3\u30c9\u3068\u9078\u597d\u5ea6\u3092\u6bd4\u8f03\u3057\u305f\u3044\u300d\u306a\u3069\u3067\u3059\u3002\u305d\u308c\u304b\u3089\u3001\u8abf\u67fb\u76ee\u7684\u306b\u3082\u3068\u3065\u3044\u3066\u5fc5\u8981\u306a\u8abf\u67fb\u9805\u76ee\u3092\u4f5c\u6210\u3057\u7d5e\u308a\u8fbc\u3080\u306a\u3069\u3001\u8abf\u67fb\u5185\u5bb9\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bfe\u8c61\u8005\u3092\u30ea\u30af\u30eb\u30fc\u30c8\u3059\u308b<\/h3>\n\n\n\n<p>\u8abf\u67fb\u30c6\u30fc\u30de\u306b\u6cbf\u3063\u3066\u3001\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5c45\u4f4f\u5730\u306a\u3069\u3001\u9069\u5207\u306a\u5c5e\u6027\u3092\u6301\u3064\u8abf\u67fb\u5bfe\u8c61\u8005\u3092\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002\u8abf\u67fb\u5bfe\u8c61\u8005\u3092\u52df\u96c6\u3059\u308b\u4e3b\u306a\u65b9\u6cd5\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e2\u30cb\u30bf\u30fc\u30b5\u30a4\u30c8\u304b\u3089\u52df\u96c6\u3092\u884c\u3063\u305f\u308a\u3001\u8abf\u67fb\u4f1a\u793e\u306e\u8abf\u67fb\u54e1\u7d4c\u7531\u3067\u53c2\u52a0\u8005\uff08\u6a5f\u7e01\u6cd5\uff09\u3092\u63a2\u3059\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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