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Facilities

MRS has set up the following facilities, which we believe are necessary for the collection of data of a consistent quality.


Monitoring Room
* MRS owns permanent monitor room in Otsuka.
Central Location Tests: held approximately 700 times per year (approximately 35,000 respondents)


Instruction and Collection Room
* Home visit interview surveys: sample of approximately 50,000 respondents per year


Survey Monitors
* Through the utilization of Survey Monitors (MRS monitors and partner company’s monitors) it is possible to reduce the expenses arising from implementation of the on-site survey compared to the expenses incurred by former survey techniques.

Other
* We offer CAPI, the Mobile Video Player, and the Bar Code Handy Scanner.



Monitoring Room (Central Location Test Venues)
■ MRS has set up permanent monitoring room in Otsuka.
■ We are supplying the equipment necessary for surveys in abundance.
■ At rented rooms preference evaluations involving cooking are often forbidden. However, because MRS has its own rooms we can use them in a manner tailored to the requirements of our customers, for example as virtual stores, simple group interviews, etc.
■ We also provide surveys consisting only of field works.

Otsuka Monitoring Room

Location: 3F, Nissei-Otsukaekimae Bldg.,
2-45-8 Minamotsuka Toshima-ku, Tokyo
(→map is here)

*The new venue will be opened from the middle of July, 2020.
Equipment that can be used in the monitor rooms
Refrigerated show case / ice cream show case / large refrigerator /
microwave oven / toaster oven / ice box / other cooking equipment /
Television / video/digital camera / others / product shelves (one-sided) /
product shelves (two-sided) / reach-in cooler / and much more

   



Interviewers / Monitors

Interviewers

* We have a network of 250 interviewers and they are able to implement surveys in the Tokyo Metropolitan Area and the Kansai Area.
* For nationwide surveys we can use a network that includes partner companies.
* We can also provide sampling of survey respondents with a low incidence rate in Central Location Tests, Group Interviews, etc., primarily in the Tokyo Metropolitan Area.

MRS Monitors

* We haveown MRS monitors which we can use for various kinds of researches, such as home visit interview survey, mail survey, internet survey and HUT. * The total number of MRS monitors: n=29,000
* We can use other monitors in addition to those above.


Introduction to CAPI, Mobile Video Players, and Bar Code Handy Scanners
We are using new technologies to reconstruct the know-how we have cultivated through our long years of survey experience.
And we are achieving fast input and output.

CAPI System
(Computer Assisted Personal Interview)

* CAPI is a system that makes it possible for the respondents themselves to respond to the questionnaire using a computer. The CAPI System can be utilized for Central Location Tests, etc.
* Still images, video, and audio can be played back.
* CAPI enables fast processing from the implementation of the survey through to collation of the data.




[Screen shots of the questionnaire]

Mobile Video Player

* This palm-sized mobile video player enables play back of high quality video and audio. It is used for home visit surveys, etc.
* Because we possess 90 Mobile Video Players we can implement large-scale surveys using these devices.

Bar Code Handy Scanner

* This is a scanner with a small and light body which anyone can use easily and it can be used comfortably for a long time.
* The scanner can read bar codes of a variety of shapes and quality levels. Furthermore, the scanner is sturdy enough to be used outdoors.
* Because we possess 360 Bar Code Handy Scanners, we can implement large scale surveys using these devices.


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