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MARKETING RESEARCH SERVICE .INC

+81-3-5976-0711

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Research methods & Specialty Areas

Research Methods

Responding reliably to your needs with our special know-how is the business of MRS.

  • Internet Survey
  • Qualitative Research (Focus Group, Depth)
  • CLT (Central Location Test)
  • Face-to-Face Interview
  • Mail Survey
  • Telephone Survey
  • HUT (Home Use Test)

Specialty Areas

PRODUCT
Concept Test
New Product Development Research
Design Evaluation Research
Usage and Attitude Research

BRAND
Brand Image Research
Brand Equity Research

COMMUNICATION
Advertising Concept Testing
Copy Testing
Measuring Advertising Effectiveness

BUSINESS
Business-to-Business Research

RETAIL
Retail Research

OPINION POLL
Public Opinion Poll

We provide advanced marketing research backed by a proven track record and a reliable network.